We started with the clean base of the Shopify Dawn theme, laying the groundwork for custom branding.
A custom visual style guide was developed to ensure brand consistency and guide all design decisions.
Color Scheme
Customized Home and Mobile views.
Applying AI for efficiency: a comparison of raw vs. enhanced product photography.
Original image
Remove background
Applied AI tool to enhance background
Customized Home view.
Shopping Cart View
Product
Add product
Shopping Cart
Checkout Payment
Order Confirmation
Shipment Confirmation
Client: GW Restaurant Supplies
Role: Web Designer & AI Integration Specialist
Overview: Created compelling product descriptions for a new Shopify e-commerce store, ensuring clarity, persuasive language, and SEO optimization for disposable food containers.
Contributions:
Drafted 16 product descriptions, translating technical specifications into customer-centric benefits.
Applied AI tools (e.g., Gemini) to refine copy, enhancing readability, clarity, and persuasive impact for online shoppers.
Applied HTML/CSS for custom page development
Integrated high-value keywords to improve organic search visibility for key product lines.
Note: E-commerce functionalities, including payment gateway integration, are fully implemented. Live transactions are pending client's payment provider activation.
Result: Ensured accurate and engaging product information, supporting the successful launch and operational readiness of the e-commerce platform. View Live Products: www.gwrsusa.com