Berkeley Tennis Club

Berkeley Tennis Club Foundation Informational and Fundraising Brochure

Client/Context: Berkeley Tennis Club Foundation (BTCF) – A 501(c)(3) charitable organization established in 2007, dedicated to promoting tennis through education and community engagement, with a strong focus on youth and disabled persons. Since its inception, BTCF has disbursed over $70,000 to support various reputable tennis programs and individuals in the community.

Objective: To design a compelling and comprehensive brochure/mailer that effectively communicates the mission, impact, and programs of the Berkeley Tennis Club Foundation. The primary goal was to encourage donations by conveying trustworthiness, inspiring support for the growth and spirit of tennis, and clearly outlining the various contribution methods.

My Role: Brochure Designer

Design Concept & Rationale: The central concept for this brochure was to create a professional and engaging layout that clearly distinguishes informational content from donation mechanics, while consistently reinforcing the foundation's dedication to tennis and community betterment. The design aimed for a clean, accessible aesthetic that is easy to navigate and inspires confidence in the organization's mission.

Imagery: The brochure utilizes a key action shot of a tennis player to immediately convey the dynamic nature of the sport and connect with the target audience. The prominent display of the Berkeley Tennis Club Foundation logo on the front panel establishes brand identity and trustworthiness. The integration of a donation form with clear fields and a barcode on the back panel serves its functional purpose while maintaining a professional appearance.

Color Palette: A dominant rich green (likely representing tennis courts and the vitality of the sport) is used for key panels and headings, providing a strong brand identity and a professional feel. This is complemented by crisp white text and background elements for maximum readability and a clean aesthetic.

Typography: Clear, legible sans-serif typefaces are employed for body text and informational sections, ensuring easy readability of program details and mission statements. Headlines and key call-to-action elements utilize bold, impactful fonts to draw attention and guide the reader's eye, maintaining a professional yet inviting tone.

Layout: The multi-panel layout (presumably a tri-fold or similar) is designed for logical flow of information. It dedicates distinct sections for the foundation's mission and background, a clear list of supported programs, inspiring quotes, and a dedicated, user-friendly donation form. The composition balances text-heavy information with impactful imagery and ample whitespace to prevent visual clutter and enhance the overall user experience.

Software: Photoshop, Illustrator, InDesign

Oakland Medical Supply

Oakland Medical Supply Informational Brochure

Client/Context: Oakland Medical Supply (OMS) – Established in 2001 in Oakland, CA, OMS is a leading supplier of Durable Medical Equipment and Homecare Supplies in the San Francisco Bay Area. The company is dedicated to treating patients with utmost professional care, providing competitive prices, and serving as an extension of services from doctors and therapists, working to minimize delays and address patient needs.

Objective: To design a clear, informative, and professional brochure that effectively showcases Oakland Medical Supply's range of products and services. The primary goal was to establish trust with potential customers, doctors, and therapists by highlighting their commitment to professional care, competitive pricing, and accessibility, ultimately encouraging inquiries and business.

My Role: Brochure Designer

Design Concept & Rationale: The central concept for this brochure was to convey professionalism, reliability, and accessibility, reflecting Oakland Medical Supply's commitment to patient care. The design aimed for a clean, organized layout that efficiently presents a diverse range of medical equipment and services, ensuring clear communication to a broad audience, including non-English speakers.

Imagery: The brochure prominently features clear, well-lit images of various medical equipment and homecare products, such as wheelchairs, walkers, commodes, and shower chairs. This direct visual presentation allows potential customers to quickly identify and understand the range of supplies available. The imagery is clean and functional, reinforcing the professional nature of the business.

Color Palette: A dominant deep blue is used for key panels and text, signifying trust, reliability, and professionalism within the healthcare sector. This is complemented by crisp white backgrounds and subtle gray/silver tones (from the equipment) for maximum readability and a clean, sterile aesthetic appropriate for medical supplies.

Typography: Clear, highly legible sans-serif typefaces are employed throughout the brochure for product listings, service descriptions, and contact information, ensuring easy comprehension. The use of multiple languages (English, Chinese, Vietnamese) on the cover and select areas indicates a deliberate choice to cater to a diverse clientele and enhance accessibility.

Layout: The multi-panel layout (a tri-fold design) is structured for logical flow, dedicating distinct sections to "About Us," "Our Services," "Our Prices," and a comprehensive product showcase. The cover utilizes dynamic diagonal lines to create visual interest and guide the eye, while the interior balances textual information with product imagery to prevent clutter and maintain a professional appearance. Essential contact information and business hours are clearly presented.

Software: Photoshop, Illustrator, InDesign