GW Catalog Cover

GW Restaurant Supplies: AI-Assisted Product Catalog Cover Design (Print)

Client: GW Restaurant Supplies

Role: Graphic Designer / AI Integration Specialist

Overview: Developed a compelling cover design for a print product catalog for GW Restaurant Supplies. This project showcases a modern graphic design workflow, using AI for initial brainstorming and concept generation, followed by meticulous human refinement to achieve a polished, brand-aligned final mockup ready for print production.

Contributions:

• • AI-Assisted Concept Brainstorming: Initiated the design process by using Microsoft Copilot to generate a diverse range of initial visual concepts and layout ideas for the catalog cover. This included feeding it a sample design concept to test its interpretative capabilities and explore various creative directions rapidly.

  • Human-Centric Design Refinement: Applied expert graphic design principles (e.g., typography, color theory, visual hierarchy) to meticulously refine the AI-generated starting points. This involved transforming raw concepts into a visually appealing, brand-consistent, and effective cover layout.

  • Print-Ready Mockup Finalization: Produced a finalized, high-resolution mockup of the catalog cover, ensuring it was ready for potential print production. This emphasized precision in layout, imagery, and textual elements.

  • Brand Alignment: Ensured the final design adhered strictly to GW Restaurant Supplies' branding guidelines, maintaining consistency and reinforcing brand identity.

Result: Delivered a compelling and professionally designed catalog cover mockup that effectively blends AI-powered ideation with human design precision, ready for print application. This demonstrates an efficient and innovative approach to graphic design projects.