AI-Generated Ad Concepts

AI-Generated Ad Concepts: Visualizing Impact with ImageFX

Tools Used: Google ImageFX (primarily Imagen model), Google Gemini, Affinity Designer

Role: AI Concept Developer / Prompt Engineer / Visual Creator

Overview: Experimented with cutting-edge generative AI to rapidly prototype diverse and engaging ad concepts. This project explores the innovative intersection of AI and advertising, demonstrating how a new wave of tools can accelerate creative visualization and produce highly memorable campaign visuals.

Contributions:

• Employed Google Gemini for initial brainstorming and concept development, exploring diverse ad scenarios, humorous juxtapositions, and thematic angles to build a strong foundation for each visual idea.

• Developed original and humorous ad concepts, ranging from unexpected juxtapositions (like ancient animal warriors interacting with modern tech) to relatable, quirky scenarios (like ambitious animals in human-like predicaments). Each concept was iteratively refined for maximum visual impact and humor.

• Engineered precise and detailed AI prompts for Google ImageFX, guiding the AI to generate hyperrealistic images that faithfully represented complex conceptual ideas (e.g., specific animal species with historical armor, nuanced expressions, and exact product integration).

• Incorporated image referencing into the generation process, providing visual examples to ImageFX to ensure character consistency, specific stylistic elements, and desired aesthetic quality across different iterations.

• Iterated extensively on image generation, refining prompts to control specific visual elements such as:

  • Achieving accurate object scale (e.g., "mini iPhone" in a massive warrior's hand).

  • Ensuring precise actions and expressions (e.g., ant wearing a party hat, squirrel reaching for a record).

  • Managing spatial constraints (e.g., ensuring a hand gesture remained "within the boundaries of the phone's display").

• Applied Affinity Designer for final visual layout and composite image creation, meticulously arranging individual generated images into cohesive ad concepts and ensuring optimal presentation for various platforms.

• Prepared generated visuals for multi-platform presentation, ensuring all final images were consistently formatted to 16:9 (e.g., 1920x1080 pixel) landscape aspect ratio for optimal display across social media platforms like Facebook, LinkedIn, and YouTube.

Result: Produced a compelling portfolio of high-quality, hyperrealistic, and highly engaging concept ads that demonstrate AI's powerful role as a creative partner in advertising. This project highlights an iterative approach to AI-driven visual content creation, a strong capability in prompt engineering for specific commercial applications, and the strategic use of AI for end-to-end creative ideation and execution, culminating in polished, presentation-ready visuals.