Financial Literacy Social Media Campaign

Financial Literacy Social Media Campaign

Client: If World Freedom Foundation

Role: Digital Designer / Visual Communicator

Overview: This project involved developing two distinct digital flyers for a social media campaign aimed at promoting financial literacy. The goal was to create clear, visually compelling, and shareable content that communicated key financial principles to a young audience on platforms like Instagram, Facebook, and LinkedIn. The process involved a collaborative workflow, using AI tools for initial image and idea generation, followed by professional design software for final execution and refinement.

Final Deliverables

Flyer 1: The Gratitude of Financial Success

• Concept: To promote a mindset of gratitude as a cornerstone of personal financial success, using an uplifting quote from Dr. Sophia Godkin paired with a positive, relatable image.

• Key Contributions & Solutions:

  • Layout: Adapted a landscape image to a vertical format (1024x1536) to better accommodate the text for mobile viewing.

  • Aesthetics: Enhanced a washed-out source image with a golden gradient overlay and added a subtle, low-opacity (under 30%) background pattern of drawn cubes to add vibrancy and depth. 

  • Symbolism: Added a heart-and-book icon connected by a dotted line to visually represent the theme of "educating yourself about finance."

Flyer 2: The Principle of Saving First

• Concept: To teach a core financial principle using a memorable quote from Warren Buffett, paired with an energetic image of young people engaged in a financial activity.

• Key Contributions & Solutions:

  • Layout: Changed the format from square to landscape (1536x1024) to create a more balanced composition for the shorter quote.

  • Hierarchy & Depth: Used a colored overlay to ensure the text was highly legible, and applied a Gaussian blur to the edge of this overlay to create depth and separation from the background. 

  • Imagery: Selected a dynamic photo of a student bake sale to make the concept of "saving first" accessible and relatable to a younger demographic.

Key Takeaway: The Designer-AI Partnership

The project's success confirmed that the most effective workflow is a partnership where the human designer makes the final creative decisions. AI tools proved invaluable for generating initial ideas and assets quickly. However, the designer's expertise was essential for curating AI suggestions, solving aesthetic problems (like color and composition), and adding meaningful, context-aware symbolism that an AI could not create on its own.

Tools Used for This Project

• AI & Content Generation:

  • Gemini: Used for drafting and iteratively refining detailed text prompts for image generation.

  • ImageFX: Used to generate the visual outputs. Its generation of copyright-free images is particularly beneficial for non-profit organizations. 

  • Copilot: Used as a key tool for providing feedback, suggesting design elements, and guiding the refinement process.

• Design & Production:

  • Affinity Photo: The primary design software used to assemble the final flyers, including text, logos, color overlays, gradients, and other graphic elements.

• Supporting Online Tools:

  • Internet References: Used for initial thematic research and gathering inspirational images.

  • Online Color Scheme Generators (e.g., colors.muz.li): Used to extract color palettes from reference images to ensure brand consistency.