Laney College Spring 2016 Class Schedule Cover Design

Client/Context: Laney College (Student Project – Selected Design for Spring 2016 Class Schedule Cover)

Objective: To design an engaging and conceptual cover for the Spring 2016 Class Schedule that visually communicates the breadth of educational opportunities offered by Laney College. The design aimed to represent both the analytical and creative aspects of learning, appealing to a diverse student body.

My Role: Cover Designer

Design Concept & Rationale: The central concept for this cover visually interprets the idea of a well-rounded education by depicting the two hemispheres of the human brain. The left side of the brain is represented by intricate gears, symbolizing analytical thinking, logic, technology, and structured learning, which are foundational to many academic disciplines. In contrast, the right side of the brain explodes with vibrant, organic, and abstract colorful forms, signifying creativity, innovation, art, and imaginative thought.

Imagery: The fusion of mechanical gears with flowing, dynamic colors directly illustrates the balance between logical and creative pursuits. The smaller, scattered gears around the primary brain motif suggest various disciplines and knowledge areas, all contributing to a holistic education. As a subtle personal touch, my name is integrated within the intricate details of a small, strategically placed gear.

Color Palette: The monochromatic gray tones of the gears highlight the precision and seriousness of analytical studies, while the explosion of bright, diverse colors on the right side conveys energy, artistic expression, and the dynamic nature of creative fields, with green being strategically incorporated to represent Laney College's brand identity and spirit.

Typography: The clean, sans-serif typography for "Laney College" and "Spring 2016 Class Schedule" provides clear readability and a modern, accessible feel, suitable for an educational institution.

Layout: The composition draws the eye across the brain motif, seamlessly transitioning from the structured gears to the expressive colors, reinforcing the message of a balanced learning environment.

Software: Photoshop, InDesign